PLUMPKIN SHAKES: BEVERAGE LOGO AND MOCKUPS
In my typography class, we were asked to come up with a typographic based logo of a fake beverage brand that was advertised with a beverage truck, personalized cup, and t-shirt. I decided to create a beverage truck that sells pumpkin milkshakes at small farm festivals and targets towards a family demographic.
The Beverage:
The Moodboard:
I was inspired by farm festivals, the shape of pumpkins, and rustic fall signage
Early Logo Developments
I wanted to try and find a typeface that mimiced the shape of a pumpkin
Final BW Logo
I settled on a typeface that reminded me of the twisty stems of pumpkins and I wanted the M to become the plump pumpkin as seen in the logo.
Final Color and Brand Guide:
T-Shirt, Cup, and Beverage Truck
I wanted most of my mockups to showcase the logo and accentuated by a swirly pumpkin pattern. I also came up with a motto for my brand: "PLUMP with Pumpkin Perfection"
